The Danger of a Poor Mobile Shopping Experience come to like in the Skava mobile shopping survey. Ensure your eCommerce site is using the latest Zen Cart mCommerce module to enhance your shoppers experience.
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I came across this great Social Media Myths post on INC.com which I really needed to share (a number of them certainly rang home to me after speaking with clients who weren’t too sure whether or not social media was right for them) Myth No. 1: If it doesn’t go viral, it wasn’t worth the […]
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Derek Eccleston (Commercial Director at eDigitalResearch plc) shared a really good post today on econsultancy which gave real reassurance, backing up my thoughts about mCommerce and what users actually want. Every six months the guys at eDigitalResearch ask a group of shoppers to assess a selection of the top rated retail apps and mobile sites […]
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Saw this great infographic which outlined the importance of mCommerce
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Just saw this post flow through my Twitter feed and have to share it! H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. It follows on from similar blogs looking at the social […]
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Creating effective ecommerce product pages for your Zen-Cart is extremely important for better customer experience and high conversion rates. Thankfully, web developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. While one size may not fit all, I recently read an article posted by […]
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I came across this great post by “Dale Traxler” in LinkedIn. If you havent yet setup your LinkedIn account, they start here: http://www.practicalecommerce.com/my/account/signup ————————————————— In “Reviewing your Ecommerce Business at Year End,” I offered a framework to critique your business’s performance for 2012. This week’s article focuses on how to improve your ecommerce businesses for […]
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One of the major features of any eCommerce website is ‘Compare’. Gone are the days of asking a sales person to explain the differences between products. The Internet gives customers the ability to compare products with many sites providing side-by-side comparisons. There is now a Zen Cart module contribution that adds a comparison system to […]
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Whether you are designing a new eCommerce site or looking to enhance your existing site it’s always worth spending some time looking at how the most popular online retailers are designed and functioning. In 2012 Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to […]
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I came across a fantastic blog poseted by the Designdamage.com team and it must be shared! How does the value of a conversion relate to the return on investment of a marketing campaign? Basically a conversion is an action a user takes on your site that has value to your business. Typically it’s a sale […]
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